Friday, March 30, 2012

Saussure Semiotics Video

Saussure saw the sign!



    Saussure offered a 'dyadic' or two-part model of the sign. He defined a sign as being composed of:
    • a 'signifier' (signifiant) - the form which the sign takes; and
    • the 'signified' (signifié) - the concept it represents.